We all agree that typography is a part of our lives. Wherever we go we will see Typography sometimes on the wall, sometimes while sitting in a restaurant, in a Library, in universities in the form of Logos, Posters, Banners, Broachers etc. Have you ever stopped and looked at a specific Logo or Broacher and praised it?
In today's competitive world, we have many brands that bring a huge burden of making a distinctive identity. It can only be done if they bring something appreciative on the table. One of the many ways of making the brand well-perceived is paying special consideration towards Typography, the role of Graphic designer.
In order to get the maximum attention, you should make the website understandable and readable so that the user understands what you are trying to convey through your website. In this guide, I will explain why Typography is important for Graphic designers.
Let's begin the guide.
What Is Typography?
Typography is no less than art that involves many attributes including font size, color, font selection, line spacing, website design, printing design etc. With a perfect balance of all these attributes, we call it perfect typography. The Graphic designers make use of typography to fix the text in the design.The Typography let designers develop visuals for their newly created brands that grab the maximum attention of the users. While using Typography, an experienced graphic designer pays particular consideration on a few essential tips to avoid any future issue.
For a designer, it is crucial to pay an unusual thought on Typography in order to create a brand's value and lead in the competitive world. Let's move ahead and discuss those basic and essential rules of Typography that every graphic designer should know.
Basic Rules Of Typography
There is a specific purpose for which every designer use Typography. They want to convey a particular message through their brand that should be conveyed to the user as it is. Some designers totally rely on the text they use in the design to convey their message and having an appropriate text size is a part of the right Typography.However, there are many other rules that every designer should brace along with the text size. Those basic rules of Typography include:
1. Examine The Text Size
If you even know the basics of Typography, you will surely agree that text size has huge importance when it comes to the right Typography. If the text size is not appropriate people won't be able to recognize what you are trying to convey. The text size should be understandable and readable so that people got the message after putting the first glance.The most significant issue that many designers do is copying the text from the file and pasting it as it is. Another issue arose when people chose the wrong font without knowing that not every font goes best for every design. The font you chose should complement the design.
Before picking the font, one should go through the text and later think which font will match the context or content after which act according to it. If you are going for a fancy fonts then you can give a try to Miami vice font that is a fancy typeface and it is a perfect choice to be used on the website as it makes the best pairing with many other fonts.
2. Stick To Hierarchy
Typography Hierarchy is another important and basic element or rule that every graphic designer should follow. It is about making the most important information in the content prominent so that the user's eye got stuck to that specific area. For this purpose, the designer uses a specific font and size to make that area highlighted.This all can be done by dividing the Typography at 3 different levels. The first level is the most significant type of typography about which a designer pays special contemplation. It is the one where the public gives an unusual thought. At the second level, the text is divided into sections so that the user easily find out further information.
Last but not least, here, the user finally got to know the actual message of the brand. It can be an entire article or a small message through which you want to convey the entire description. It can be anything. However, make sure to build a meaningful Hierarchy that attracts the customers.
3. Be Specific With The Color
Now when it comes to colour, not every designer bother much. Do you know that colours pay a special role in making the text readable and understandable? On the other hand, they also grab the users attention. A wrong colour selection can make the user feel irritated, and they might not read the content.Hence as a designer, you should always choose that colour that complements your design and content so that the user doesn't get disinterested. For instance, if the website or brand's background colour is light or white then go for black colour. Have proper knowledge regarding colours and then do different experiments.
Why Typography Is Important For Designers?
Here comes the main question of why Typography has so much importance for every designer and why every graphic designer starts thinking it seriously. Let's discuss it in a few points.1. It Captures The Attention
The main reasons for making the website or establishing a brand are to grab the maximum attention that can only be done by keeping in mind the essential rules of Typography and act according to it. Now the competition has increased, and your one mistake can make people switch to another website within seconds because of having maximum options. Hence to make your website or brand distinguished your first goal should be to grab the maximum attention by keeping in mind which elements can make them contented and which points can make them detached. If you succeeded in capturing the attention, you could lead the world.2. Make The Text Readable and Legible
Another important and main goal of a graphic designer is to make the text readable and legible so that people clearly understand what you are trying to convey. If the text is not readable your reader will get offended and might switch to another website where the text is appropriate.As a designer, you need to be extra careful when it comes to Typography. Don't go for small size fonts because the user gets irritated while reading small size texts. Furthermore, don't overuse fonts as it might look odd. Be limited and use a maximum of 3 fonts in a single design and later stick to them.
Many designers don't go into deep details and later suffer. Hence, avoid making such mistakes and make your brand distinguished and stay one step ahead of your competitors.
3. Set Up A Recognition Of Brand
Making a brand recognition is not easy in today's world; however, with hard work and determination, you can achieve your goal. Furthermore, Typography also helps you to establish brand recognition. Be concerned when it comes to choosing the right Typography, later chose the font selection while keeping in mind either it will make the text readable or not.Afterwards, comes the colour selection. It is essential for a graphic designer to keep all these things in mind while establishing a brand or a website. Set up a distinctive recognition of your brand and make sure that your brand is conveying the right message to the audience.
4. Create A Visual Impact
If you want to build a meaningful impact on the user's mind, you need to put all your thought on Typography. Creating a brand or a website without any impact is meaningless. You might have noticed that designers use a large font to make any statement bold and highlighted.You also have noticed the logos of noted brands who mostly focus on using large and famous fonts. These advantages of typography ought to urge you to have a relook at your image's visuals. Once you succeeded in creating an impact on the user's mind through your mind, you will be successful as a designer.
5. Make Your Design Friendly
One of the qualities of typography configuration is that it offers character to a design. Your design and web pages should give the user a friendly vibe. For this purpose, you can get your hands-on certain typefaces that provide you with such a vibe. Every font depicts specific message so while keeping in mind that particular message, use the font according to it.Final Words!
Typography is an important element so never take it for granted. Even as a beginner, you might be aware of its importance and how it brings a huge impact on your website or a brand. For a graphic designer, it plays an essential role because it depends on your site's success and recognition.In this guide, I have enlisted the importance of Typography and why it is essential for every graphic designer. Take notes from this guide and avoid making those mistakes that have an adverse impact on your site. I hope this guide will be informative for everyone.
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