Speaking To Success: 4 Ways For Talking Your Business To Prosperity

4 Ways For Talking Your Business To Prosperity
You're probably familiar with the risks of opening a new business. According to some experts, as much as 21.5 percent of new businesses will fail within their first year of operation. About half of all businesses won't make it past their first five years. There are many reasons for the closure of new businesses.

Common causes include not finding a lucrative enough market and running out of finances. However, your startup business can also fold because your communication strategy isn't up to par. You can vastly improve your company's chances of survival by enhancing how you talk about your business.

Below are a few ways you can talk your business to success:

1. Ask for Referrals

No matter what your startup's industry is, you'll need customers and before you're a household name you'll need to look for them yourself. When you've talked to and satisfied your first customers, don't forget to ask them to send referrals. During the first few months of your business, you'll need customers to talk u p your business and send them over to you. This is especially true if you're offering a niche service such as smart systems for homes or solar panel installation. Every client you don't ask for referrals can represent lost money for your business.

2. Offer Solutions

When you're talking about your business, whether it's with a prospective client or on a promotional video on your website, you should offer solutions instead of heaping praise. Customers want to hear how you can help them and why they should choose you, not how great your business is. For example, if you're running a lawncare company, instead of talking about how good your employees are at whacking weeds, say that you are experts at natural and organic lawncare methods or that you also provide hardscaping repair. Offering a solution is more likely to attract customers and save your business from failure.

3. Be Concise

People's attention spans aren't what they used to be. According to scientists, the attention spans of people are getting shorter every year. This means that whenever you're talking to a new customer or writing a piece for your business blog, you need to get straight to the point as soon as you can. When you're talking to customers, remember to bring up your sales pitch or the point of your conversation as soon as you can. Steer the conversation back on track whenever you feel you're diverging.

You also need to be concise when you're writing on your website. Avoid using adjectives for your main page. Stick to describing specifics about your business, such as the benefits of using your services or even recommendations from previous customers.

4. Codify Your Language

Consistency is key when you're talking to clients or advertising for your business. You don't want to confuse your clients with contradictory terminologies or mixed messaging. If you're running a very small operation, it's relatively easy for you to keep everything in check when you or a single employee is in charge of all correspondence and writing.

But if you're running a business that has more people in charge of these things, you'll find it incredibly helpful to codify the language you'll all be using. Create a style guide for all written content and educate your employees on what message your business is supposed to send to clients. Doing so can wrangle you a lot of clients and enhance the image of your business.

Your business is fragile, especially during its earliest days. Your success could depend on your ability to communicate clearly not just with customers but with the world at large. So invest in learning how to communicate properly and you could be saving your business form certain failure
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