Social Media Writing: Digital Content For The Digital Audience

Social Media Writing
Digital has completely revamped the dynamics of the marketing world. Now that social media has become the most favorite spot of the millennial; marketers are looking forward to adopting inbound marketing practices to attract the young generation.

Since day one, we have been listening: content is the king; however, it is high time that we shift the throne to the digital world. We need to understand that to cater to the digital audience, we need content to adapt to the digital realm. Therefore, hiring professional content writing services has become the need of the hour.

Why Is Digital Different From Conventional Media?

Before we devise any content strategy, we need to understand that digital has empowered the users to the extent that marketers are always on their toes to get the attention of the audience.

In the old days, advertising subsidized the television industry, and in return, we had to see TV commercials. There was no way to avoid these ads, but thanks to digital, the viewer skips the ad. No matter how pleasant this may sound to a viewer, it is nothing less than a nightmare for a digital marketer.

People Don't Like Watching Ads!

We don't want to sound mean or harsh, but the fact is: No one wants to get disturbed by your ad, especially during the climax of their favorite show. Unfortunately, digital has further added to the distaste of the audience for digital ads. Even if you place unskippable ads, viewers will leave the video and start watching another because there are multiple options available.

In the near future, brands will find it difficult to market their products as many Over the Top Media services (OTT) provide ad-free streaming to their viewers.

So, What To Do Now?

One of the best television series depicting the golden advertising period of the 60s, Mad Men has a fascinating dialogue:

If you don't like what is being said, then change the conversation!

One thing is for sure, people don't like watching ads, and now they have the power to escape them. Hence, digital marketers have to improvise and adapt to the digital revolution. But the million-dollar question is: how?

Well, the answer is simple: native advertising. It is the form of advertising that adapts the form and function of the platform upon which it appears. It can be in any form like video content, blog, or animated content.

The key to the effectiveness of this type of marketing is that it doesn't look like ads, instead looks like the editorial flow of the page. They are basically non-disruptive, it is a marketing method where the viewer is exposed to the marketing content in a subtle way.

The Future Of Social Media Marketing

The digital revolution has changed the world to a point where landing people on social media has become as important as landing people on the moon. The comparison may sound absurd, but the fact that the bread and butter of millions depend on these social media platforms. With half of the population having access to the internet, digital marketing spend has reached $332.84 billion in 2020. The numbers are a clear indication that social media platforms are the way forward for marketers. Therefore, learning how to generate leads on a social media page has become a necessity. You might be thinking that generating leads on social media must be a piece of cake, right? Wrong. This is not as simple as it may seem. Just posting content on your pages will not generate leads, and all the effort will go in vain.

To generate leads on social media accounts, you need to understand and master digital content creation. Following are some trending methods the digital continent strategists use to gain public attention.

Influencer Marketing

Influencer marketing is a thing of the future and a gift of digital marketing. Nowadays, brands hire social media influencers to endorse their products. Most of the influencers are independent content creators who have millions of followers. Moreover, they are comparatively less expensive than mainstream celebrities.

Another perk of teaming up with these influencers is that you don't need to hire content writing services as these social media celebrities come up with their own content. According to the stats, almost 80% of the marketers all around the globe partnered up with influencers back in 2015. Influencers help in brand development, especially if your brand is new.

However, before hiring influencers, a brand should look at the following aspects:
  • The social media influence should be related to your brand campaign. For example, if you are a fitness-related brand, only hire fitness trainers or celebrities who are in good shape.
  • Analyze their content; never waste your money on influencers producing low-quality content. Investing in such content creators will harm brand equity.
  • Always choose social media celebrities with a huge following; otherwise, you will notice no growth in your numbers.
Social Media Writing

Video Content Marketing

Video is the most consumed form of content on the internet. According to the stats, 54% of consumers want brands to come up with video content.

Well, the only thing we would like to suggest to digital marketers is: Brace yourselves for the dominance of the video content in the digital realm! Research shows that by 2021, an average person will watch 100mins of video content every day on the internet.

Here are some of the formats that are really popular among social media users:

DVC Films

By a DVC, we don't mean a 30 seconds commercial telling about the functionality of the product - no one wants to see that. However, a DVC film is all about showing the emotional side of the brand.

Usually, the ad revolves around an emotional storyline with a protagonist; the brand is placed such that it appears to be with the main lead throughout his/her journey. Such ad films add a ton of weight to the brand's reputation.

Short Documentaries

An untapped area where brands can do so much more. A brand can make a short documentary on various aspects of their business—for example, the manufacturing process. People love watching such videos. Don't believe us? Just search on YouTube about such topics, and millions of views on those videos validate our claim.

CSR Videos

People love brands that are socially responsible. Brands are always keen to portray themselves as environmentalists. The latest example is Apple, which recently announced that iPhones will retail without a charger to reduce the size of the packaging box to reduce the carbon footprint.

CSR messages and efforts are always welcomed by the people and can earn you some loyal customers as well.

Animated Videos

Animated videos are not cheap by any means, but when compared to production videos, they seem quite affordable. However, they are as effective as any other video format; and, in some cases, even more.

Animated videos are an excellent medium for creating content. They are useful for explaining complex procedures to the users who are new to the service or product.

Meme Marketing

We would have never mentioned Meme marketing if this article was being written a few years back. But now, it is a real thing. However, the potential is still untapped, which will be compensated in the near future.

So those of you who are unfamiliar with the word MEME, it is an image, video, gif, or any other text form, which is humorous in nature and is shared by social media users across every network. Due to its popularity among the young generation, brands saw it as a golden opportunity to generate valuable reach. According to YPulse, a reputable platform for youth-related stats and insights, 75% of 13-36-year-olds share memes; this is a huge deal for future digital content marketers.

In short, it is the digital version of comparative advertising, only much more intense and humorous. Memes are cheap to make because the only things you require to design them is a pun and a touch of wittiness. Just imagine the potential of this form of marketing? Many reputable brands have already jumped on the bandwagon because the ROI you get is beyond comprehension.

Wrapping It Up!

Take Content seriously; otherwise, be prepared to be ignored by the digital realm!

In a nutshell, digital content creation is no joke; it requires professional content writing services that have been doing all this creative work for many years. Social media is not about creating a digital presence; it is also about forming an emotional connection with the digital audience to develop a strong consumer base.

Social media, which was initially created for the socializing of university students, have now become one of the most prominent marketing mediums in the world. According to stats, social media ad spending will reach $43 billion in 2020, even after the deadly COVID_19 pandemic. These numbers strongly suggest that digital media will take over the ad spending of conventional media in the near future.

We recommend every brand to brace themselves for this change and start spending on their digital content strategies.

AUTHOR_NAMEAbout the Author:
Currently managing the digital content at Techxide, Saif Malik is a writer at heart who looks at every aspect of life as a story looking to be told.
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