How To Show What Your Company Is All About In Your Promo Video

Using promo videos is not a new marketing strategy. Television ads have been around since the early 1940s and have proven successful at selling products and connecting to consumers. While the format and delivery methods may have evolved over time, promo videos remain focused on brand awareness and product sales. A quality promo video with compelling content can significantly boost business growth and performance if done correctly.

If you are wondering about the usefulness of quality video content, you need only look at the cost for a commercial spot during this year's super bowl. Advertisers believe so much in the power of promo video content that they paid around $6.5 million for a 30-second commercial spot during the big game this year. Even if you can't recall a specific TV commercial or internet video ad, chances are your buying decisions have been impacted at one point or another.

If you are considering making some promotional videos for your company or organization, you can find great success with quality content. However, it is important to remember that consumers don't connect with brands. In an economic climate, when the majority of people admit to not being brand loyal, consumers connect with content and stories. You need to tell your story rather than just show it. Let's take a look at some ways you can show what your company is all about with a promo video.

Be Concise

The way people consume content online is very different from how they engage with other mediums. For example, books and movies usually require your full attention if you want to get anything out of them. However, you are probably more prone to skip over information and jump around looking for something specific when it comes to websites. You'll want to consider this when producing video marketing. Traditionally TV ads run 30 seconds or less to maximize attention spans. When it comes to online videos, YouTube reports that the most popular video content averages less than 10 minutes. What this means is that the majority of people tend to prefer shorter videos that hold their attention.

While there is not a set standard for the length of your promo video, you should strive to keep it between two to three minutes and definitely under five minutes. The idea that less is more is accurate when creating videos to engage customers. Storyboarding your videos will help you narrow down your content to help keep your audience's attention.

Sell Your Story

A common mistake that many people make when planning marketing messages is to focus too much on product features or services. Whatever you are selling, the chances are that there are several other similar items available. Potential customers want to know how your product or service is going to positively impact them. They also want to know what kind of a company they are going to be supporting. Instead of a promo video with a talking head explaining product and company details, tell the story of your employees or your family and how they use the product and what it means to be a part of your brand. When you connect with customers, you are more likely to find success.

Focus On Video Quality

Modern smartphones are great for taking vacation pictures and quality family videos. However, they may not be the best choice for producing your promo videos. Your viewers can tell the difference between high production values and an amateur video. This doesn't mean that you have to spend a ton on professional production and equipment, but you should try to produce the highest quality videos that you can. Production value matters if you are trying to put your best foot forward.

From TV advertisements to YouTube video ads, promo videos have proven to be a very effective marketing tool. To be successful with your videos should focus on telling a quality, concise story.