Top 7 Digital Marketing Strategies To Grow Your E-Commerce Business

If you run an e-commerce business, digital marketing is a must. Digital marketing has become ubiquitous in the modern world, and it's more important than ever to use every possible channel to reach your customers. This article will talk about 7 of the best digital marketing strategies for e-commerce businesses.

1. Use Ad Words and Pay Per Click Advertising

One of the simplest ways to market your business online is through pay-per-click advertising. You can advertise on Google via their program, Ad Words. It's actually a really simple process that allows you to put specific ads in front of targeted customers. You simply have to create an account and bid on keywords, and then Google will determine how much you'll be charged whenever someone clicks on your add. In other words, it is the best strategy to grow your e-commerce business. It is the most affordable way to get your business in front of a given audience, and it will help you gain traffic from the places that matter most.

2. Utilize Social Media Platforms

Another popular digital marketing strategy is by utilizing social media platforms. Social media platforms such as Facebook, Twitter, Instagram, and Pinterest are all great ways to get in touch with your customers. With so much competition on these sites, it's more important than ever that you take advantage of them in every way possible. Social media marketing has become extremely influential over the past few years, and there are now hundreds of them available on the internet today. Social media is incredibly popular, and there are tons of ways to use social media to market your business online. Some social networks are better than others for promotion, and there are even opportunities to use social media for influencer marketing.

3. Make Use of Mobile Advertising Opportunities

Mobile marketing refers to marketing via mobile devices, such as smartphones and tablets. More and more people are browsing the internet through their mobile devices, and it's important that your business makes use of this trend. If your business is a physical store location, you should look into mobile advertising opportunities like iBeacon's or Google's Nearby Ads API. Both services allow you to target customers based on their current location, which is incredibly useful if you have a physical store location. Mobile advertising is becoming more and more important, and it's a great way to get in front of your audience where they are. People are on their phones almost all the time these days, so it's a great idea to try and capture their attention.

4. Make Use of Email Marketing Services

Email marketing is one of the oldest and most effective digital marketing strategies on the internet today. It's how I got started with making money online, actually. Email marketing was originally used to send offers and newsletters to customers, but there are plenty of ways you can use it to get attention. There are even companies that offer email marketing services for e-commerce businesses to help you market your products and services. Email marketing is still incredibly influential and a great way to stay in touch with your customers.

5. Utilize Affiliate Marketing

Affiliate marketing means that you are paid a commission when customers buy products or services based on your recommendation. You don't need any technical experience to start an affiliate marketing program - it's really simple! Affiliate marketing is usually done through a third-party company. The great thing about affiliate marketing is that it's a very effective way to get your audience interested in the products and services you are selling. Affiliate marketing is one of the best digital marketing strategies because it's free, and it can help with branding as well as growing your customer base. Utilizing affiliate marketing is a great way to get people interested in your products, and it's an excellent strategy if you're just starting out and don't have many customers.

6. Focus on A/B Testing What Works

If you've only tried one or two digital marketing approaches, chances are you haven't seen all the results that your business could be getting. You need to keep testing until you find what works, which means trying lots of different things with the expectation that some will fail. You'll have to accept that your marketing won't be perfect until you figure out exactly what it is your customers want from you. This type of marketing is often referred to as A/B testing, and it's a great way to figure out what's working.

7. Make Use of Search Engine Optimization (SEO)

SEO refers to improving the visibility of your website or other online assets in search engines like Google, Bing, and Yahoo with the help of a seo expert. It is important to look into SEO if you want to get more customers. These days there are all kinds of automated ways to increase your rankings on search engines in order to show up in Google's search results; you need to make use of search engine optimization (SEO). By implementing these strategies, you'll be able to find more customers and increase sales - which is what any business wants! This is similar to how you buy Ad Words, but rather than paying for specific ads on a per-click basis, you pay with your time and effort.

If you are looking to grow your e-commerce business, it's important that you explore all of the digital marketing strategies available. The 7 tips we've outlined in this article should help get you started on a path towards success with growth hacking and lead generation for your store. There is no one silver bullet when it comes to getting more customers - instead, there are countless ways to make use of different channels like mobile advertising opportunities, email marketing campaigns, affiliate marketing programs, and search engine optimization. Hope this article helps you with your digital marketing efforts!

About the Author:

Leanne Brooks is an informative content writer who is passionate about writing on digital marketing, search engine optimization, social media and more. She is currently working with Treasure Valley SEO, the leading seo expert in Idaho.