Spice Up Your Business Blogs in 7 Effective Ways

With the proliferation of video content on YouTube, TikTok and other mixed media channels, one can be forgiven for forgetting about the noble art of blogging.

Blogging remains a perfectly valid and effective method for businesses to reach out to their peers and their clientele. This strategy can drive prospective customers to your website, help convert traffic into leads and let you share important company news with existing customers.

Unfortunately, businesses often don't understand how best to leverage their blogs for maximum effect. What can help turn your business blog into a profitable aspect of your company? Here are seven tips that you can implement for your business:

1. Target Related Businesses

All too often, business bloggers focus on trying to use their posts to cajole more customers when they use these articles to form partnerships with other companies.

Your company could write about things that other businesses could find appealing and useful. If you are a cutting-edge art programmer, for example, a blog on your software can be very interesting for outsourcing firms for 2D animation. You could be surprised at how profitable attracting other businesses to your blog can be, especially if it leads to commissions or partnerships.

2. Be Concise

No one likes to read entire manifestos, especially on a screen. This is becoming especially true today, as more people access blogs through their mobile phones.

Instead of writing blog posts that go on for endless paragraphs, you'll find that you will attract more readers with concise and short posts. Anything between 700 to 800 words, with plenty of paragraph breaks, should be digestible enough that more readers will come back to your business blog for more.

3. Answer Common Questions

Blogs are perfect for answering questions that tend to bug a lot of people, such as the question, "how much is a shilling?"

When talking about a business blog, though, your common questions can be anything about your company, from its processes to its products. If you run a medium-sized bakery, for example, your blog could include posts about how the flower decorations on cakes are made or how many kinds of bread you bake every day.

4. Avoid Heavily Relying On Flash In The Pan Topics

Coming up with blog posts on any passing fancy that's suddenly popular can be tempting. After all, a lot of people are talking about it, and you want in on the action.

Here's an example: in early 2020, the whole world was going crazy for Dalgona coffee. A few weeks later, unfortunately, the buzz had fizzled out.

Rather than going for what's trending now, your blog posts should be about evergreen topics, which are questions people continually need the answers to. This means your blog posts remain relevant even months after you've written and published them.

5. Provide Actionable Advice

Few people like reading business blog posts that are just there for fluff. Instead, aim to ensure that your blog posts provide readers with clear and actionable advice.

If you are running a car selling business, for example, your blog posts shouldn't be about car models and similar information. They should provide advice on how to look for the best deals, what to look for in a great car loan and whether or not car insurance is worth it for a second-hand vehicle. Such actionable advice is a lot more useful to your readers and can draw more customers to your business.

6. Mix Things Up

Blog posts don't have to be endless walls of texts occasionally broken up by paragraph breaks and ads. Strive to make your blog posts as attractive as possible.

Put relevant and high-quality images on top of the blog posts and interspersed among the text. This will give readers a chance to rest their eyes and even visualize what you've been writing about.

Also, try to can link or posts a short video in your post. Combining different forms of media in your blog posts is a sure way to enhance the reading experience and attract more viewers.

7. Stay On Target

Remember that you're writing a business blog. The goal of all your blog posts should be to boost your business, whether that's through converting possible leads into customers or advertising your goods and services. Make sure to work these into the structure and wording of your blog posts and to help your business succeed.

Blog posts aren't going anywhere anytime soon. Your business needs to learn how you can capitalize on blog posts if you want your company to have a robust online presence and outdo your competition.