How To Best Distribute Flyers?

How To Best Distribute Flyers
London is the largest city in England and also its capital. It is also the center of trade and commerce for the national and international business community. The city has around 1.1 million businesses catering to the local community.

If you want to promote your business in London, you can plan a London leaflet distribution campaign to reach your target audience. Here are some tips to distribute flyers.

Consider Your Timing

Flyers are made of paper, and they are not expected to last long. The wet season in London lasts for 8.2 months starting from May 27 and lasts till February 5. The period from February to March is the driest. Since flyers get damaged by wet climatic conditions, you should check the weather and decide the right time for flyer distribution.

Besides checking for rains, check for other weather elements like strong winds and snow in your local weather forecast. You need to avoid distributing flyers during the holiday season like Christmas and Halloween, as your flyers will be competing with other decoration items for attention.

However, if the flyer is about a particular sale during the festival season, you can go ahead with your London leaflet distribution plans in any season.

Consider Your Audience

Distributing flyers to random people on the street will not yield good results. According to 2019 estimates, the female population in London was around 4.49 million. If your company manufactures beauty products, your ideal target audience would be young women in London. In that case, you need to hand over flyers mostly to women.

If the products you advertise can be good gift items from husband to wife or boyfriend to girlfriend, you can also hand over flyers to young men on the streets. According to 2019 estimates, the male population in London was around 4.48 million. However, make sure the flyer mentions it can be a good gift item when following this distribution strategy.

Location

According to a 2009 report, Greater London has around 2532 signalised road junctions. The location is a crucial factor in the success of flyer distribution. Suppose you are handing out flyers on the streets. In that case, you need to choose a location frequented by your target audience.

Distributing flyers to a mass audience on London streets can be an excellent way to introduce a new brand to the residents.

However, you also need to consider other distribution methods that can be more effective. Here are some options:
  • Public Places: You can stack flyers at public places like coffee shops, libraries, shopping malls, stores, community stores, restaurants, and even bars and pubs. These places are often frequented by a large number of people and that increases your chance to reach your target audience. You can partner with another London business or jointly promote your products and services to reduce advertising costs for both business owners.
  • Geographic Distribution: If you are starting a new café or store in London, you need to target the neighbourhoods surrounding your store location. For example, if your café is located in South Kensington, your neighbourhood areas would be Knightsbridge on the North, Brompton in the East, Chelsea in the South, and Earls Court on the West.

South Kensington has several museums and cultural institutions. You can request the management of these museums and cultural institutions to place your flyers at their entry gates. It would help if you targeted every home in the neighbourhood areas mentioned above.
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