4 Powerful Mobile App Monetization Strategies for 2020

The term mobile app monetization is defined as an idea of generating revenues from the app. Now, there is a stiff competition between Google Play and Apple app store. The App Store has 2.7 million apps while Google Play has 3.5 million apps with a significant share in the app industry.

The concept of free or freemium has made visitors download free of cost apps. The fewer number of audience download paid apps for driving traffic and conversion. According to Gartner, “It is revealed that customers mostly trust social media friends’ recommendations to decide which app to download.”

This is why top iOS and Android app development companies focus on app monetization strategies to make the best use of advertising and purchases from the tool.

Here are four powerful mobile app monetization strategies to follow for the year 2020:

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In-App Purchases

In the upcoming era, in-app purchases will undoubtedly be the primary revenue source for mobile application developers. However, the gaming category leads the way to earn excessive revenue from the app. There are varieties of app developers that offer superior functionality performance and provides many more incentives to users with freemium models. The in-app purchases are ideal for giving a quick and efficient app monetization strategies for users.

In-App Advertising

In-app advertising is a highly popular mobile app revenue strategy. It offers a multipurpose variety of ad formats that gives an excellent user-experience with advanced geo-targeting options to reach the broader array of audience.

Following are some of the essential in-app advertising formats which are ideal for the best monetization strategy:

Native Advertisement

Native advertisement is a way to make your app look and feel like natural. These ads give a superb user experience and compel customers with a distinct appeal. They can easily be fitted in different screen sizes and executed on multiple user mediums.

Banner Advertisement

Banner Advertisement is the primitive style of advertising which is still in vogue today. In this kind of advertisement, each app is different from the other regarding target audience, goals, and features. It is also popularly known as a display advertisement which shows the top display ads on mobile.

Interstitial Advertisement

Interstitial advertisement is a full-screen advertisement which easily and quickly grabs noticeable attention of visitors. These are the most engaging ads that appear during the break. They appear on a turning transition of the screen and show a higher click-through rate with a more compelling display.

Text Advertisement

The text advertisement is a contextual mode of advertising which is based on pay per click ads. It shows the significance of headline with a power of the call to action to catch immediate attention and compel for a higher click-through rate.

Video Advertisement

Video Advertisement is the latest mode of advertisement which has growing demand and value among visitors. The popularity of mobile video ads has increased to 22.6 percent in 2020 with a revenue of 15.93 billion dollars. It gives a significant interaction and engagement of users with more click and higher CTR percentage. Video advertising is a future of mobile app advertising and ideal for conveying a brand message in an easy way to users. The Cost per thousand miles (CPM), Cost per click, and Cost per action are essential terms for ad pricing models for visual mobile app advertisement.

Freemium

Freemium is a terminology of two words “Free” and “Premium.” In this mode of advertisement, the basic version is free for users and does not cost anything, while for accessing the advanced premium version, a visitor must need to pay some amount. The successful examples of freemium model are the drop box, mail chimp, and Evernote. These companies have successfully applied this strategy for increasing their app revenues and for earning more profit and return on investment.

Paid Apps

Paid apps are not free apps. These apps charge an extra penny on any additional app activity like purchasing an app. They use the original app monetization model and works on the 70/30 percent of business and app store profit ratio.

Conclusion

In a nutshell, above mentioned are few of the essential mobile app monetization strategies for 2020. These strategies help generate more and more revenues and increase higher click-through rates for conversion.