The marketing funnel is the strategy of brands to guide their potential clients for their first-time purchases till they become the loyal customers. The b2b sales funnel or pipeline is the plan set by the marketing team of any organization to attract buyers depending on their interests. It invites them to know the business and once the business provides them benefits, they subscribe to it, and later same identities become dedicated clients.
The term ‘funnel’ is used in the marketing procedure as a cylinder which narrows down in steps and finalize the result by producing the devoted customer. The b2b sales and marketing funnel filters out the people, in the last the purchaser remains. It has three parts which are Tofu, Bofu, and Mofu.
First layer Tofu: Top Of The Funnel
The tofu known as the top of the funnel is the first layer of marketing funnel. It is the awareness sector, where general people look into your product since the advertising content attracts them towards your site. It is a big pool with tons of people looking for basic information or solutions for their problems. 90 out of 100 persons do the product research before buying that means if your b2b sales funnel strategy is planned well, most of the actual buyers will reach your address.Most organizations plan their content with the help of social media, For instance, an interactive blog, quizzes, videos, emails, etc. The great thing about the current century is the technology development; internet is the largest source of product marketing, and plenty of potential customers are looking for specific stuff that can be your business.
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