6 Significant Ecommerce Trends To Watch Out For In 2022

Whenever a business pushes a new marketing campaign or a product idea, they tend to look at what is trending.

Google Trends can give a general idea of what is hot and what is not, though one can also find other tools, particularly if they wish to research specific and get more details.

Having said that, the ecommerce industry is a good example of trends that come and go. Even if the idea of selling goods or services on the internet is relatively new, it is still developing quite fast.

For someone who wishes to start an online business, it is important to familiarize yourself with the trends. Otherwise, you fail to miss out on important aspects and fall behind the competition, which is likely if you are new.

Customer Reviews

Let's start with customer reviews. Do not make the mistake of neglecting to encourage shoppers to leave feedback.

Customer reviews work as social proof. In other words, if someone visits an online store and finds it missing prior feedback, the odds are that they are unlikely to shop.

If a store uses the dropshipping model, it can utilize the Opinew product reviews app to import reviews directly from platforms like Amazon.

Encouraging customers to submit a review by giving them a perk, such as a discount or free shipping, is worth a shout as well.

Chatbots and Data Processing

Chatbots and data processing are two for the future, thanks to machine learning and artificial intelligence.

There are some businesses that have already established a system to utilize the technology, and many more stores are catching up.

It is hard to process vast amounts of data about competitors, customer behavior, and so on if you do it manually. Leaving the work to smart algorithms makes more sense.

A similar thing can be said about chatbots. Replacing real people with bots in customer support is an efficient investment.

Chatbots learn with time, and they become smarter in their responses to customer queries. And one of the best things about chatbots is that they are available 24/7 without needing a break, which is far superior to an average human.

Visual Content

Visual content plays a prominent role as well. The shift from walls of text to videos and high-quality pictures is understandable given what is the average attention span of people these days.

Instead of adding numerous words to a product description, increase conversions by recording a guide video. Even if it is a short instruction in a simple animated form, it will still be more effective than forcing potential shoppers to read through a boring text.

For product photos, you want to take appealing pictures. It is not a stretch to hire professional photographers that can do a good job of emphasizing the good sides of your product. It should be a no-brainer that the higher the picture quality, the more sales an online store can expect.

Influencer Marketing

Creating an effective marketing campaign is a problem because you do not have guarantees that the investment will pay off.

Right now, brands are finding it profitable to collaborate with influencers. From social media and YouTube influencers to podcast hosts and streamers on Twitch TV, there are a lot of personalities with loyal audiences brands can utilize as a means to drive traffic and make sales.

Of course, it is important to determine whether an influencer is a good fit. In case you find it difficult to strike a partnership deal with A-tier influencers because they charge too much, do not bother with them.

Just because someone has a lot of followers, it does not mean that they are worth the hassle. A micro-influencer with fewer followers might offer more value overall because of their engagement rate and lower charging fees.

Voice Shopping

If there is one thing we can take from the popularity of Siri, Alexa, and other digital assistants, it is that carrying out voice commands has become quite popular.

Online shopping is not that far behind in this aspect. Right now, there is a noticeable trend to see more interest in voice shopping.

Considering the convenience of shoppers, it makes sense to see the rise of voice shopping. People can order goods or services via a microphone on their smartphone or tablet, for example.

One other thing to note about voice shopping is that it offers an alternative to people with disabilities. For someone who relies on their voice, such a shopping method could come in quite handy.

Freedom In Customization

Customization is not applicable to every niche, but if it is, it is recommended not to limit potential ways customers can change the appearance of a product.

Print on demand is a good example of this. Giving shoppers the freedom to choose design colors, fonts, and so on is the right approach.

Customers who do not have the freedom to customize their products are more likely to seek alternatives if they cannot find a combination to their liking.